Salty snacks company Benestar Brands, which operates across the U.S. and Mexico, has acquired premium pork rinds producer 4505 Meats. Insiders estimate the deal size is between $50 million to $100 million.
4505 Meats was founded in 2009 by San Francisco-based butcher and chef Ryan Farr as a way to utilize discarded chicharrones, and its keto and paleo-certified portfolio has since expanded to include sausage snacks. The company was previously backed by Encore Consumer Capital, CircleUp, and other undisclosed investors.
CEO Erik Havlick will continue to lead the team upon the completion of the transaction. 4505 Meats is said to have generated approximately $40 million in revenue as of 2021.