With the twist of an innovative cap, flavors are released and mixed into The Glenlivet Single Malt scotch to create high quality, freshly mixed cocktails without the hassle. While the RTD category continues to see growth, with spirit-based RTDs at the forefront, this offering from The Glenlivet comes at the perfect time for Labor Day gatherings and as a welcome to the flavors of fall.
The collection is debuting with the Old Fashioned and New Manhattan, bringing the two most popular whisky cocktails to consumers’ homes and offering convenience without sacrificing quality. Maintaining the flavor profiles of these cocktails, the Old Fashioned features the tasting notes of orange, nutmeg and cinnamon, while the New Manhattan is a testament to the timeless classic featuring notes of cherry and ginger. The popular cocktails are ready-to-serve with three simple steps: twist the cap, watch it mix, and pour over ice to share and enjoy.
“The launch of The Glenlivet Twist & Mix Cocktails is the latest example of The Glenlivet leading the category in modernizing single malt scotch whisky,” said Johan Radojewski, Vice President Marketing – Scotch, Irish & Prestige Whisk(e)y, Pernod Ricard USA. “With this new innovative product, we are inspiring people to enjoy single malt scotch whisky on more occasions and providing a solution to meet consumer demand for high quality, freshly mixed cocktails that are easy to serve and enjoy with friends and family.”
The twist caps use Vessl’s patented, boundary-breaking closure and delivery technology. The offering is housed in elevated, sleek and bold packaging designed by JDO.
“We are impressed [with] how The Glenlivet has adopted the Vessl technology to create high quality, freshly mixed ultra-premium craft cocktails at home with no mess and no effort,” said Walter D. Apodaca, Jr., Founder and CEO, Vessl, Inc. “This is exactly the kind of forward-thinking use of our technology that we envisioned, and tastes even better than we imagined.”